Medical Tests and the Ethical Implications Associated with It Case Study

Medical Tests and the Ethical Implications Associated with It - Case Study Example The researcher states that according to act utilitarianism it is our duty to act in a way that will produce better consequences. If Camilla decides to get herself tested, then this act of hers will definitely produce better results, mainly in the form of her protecting the future of her kids. Another important point which should be noted here is that, according to act utilitarianism, the correctness of an act should be judged by the consequence. Thus even if the act of forcing Camilla is wrong on the moral front, the consequence of it is not. If her parents force her to take the test, the good consequence that will come out of it in the form of Camilla taking extra care when planning her kids will nullify the negativity of the way she was forced to take the test. Thus we should determine right and wrong internally through autonomy and self-law. The individual himself should determine what he wants to do, which is what Camilla should do. According to Kantianism, Camilla should not go and get her tests done just because the consequences of it would be right. But she should get the tests done because it is right to do so. Kantianism is not consequential. Actions depend on a person’s motive and intentions. Camilla does not want to be labeled as a positive hemophilia carrier. She views this as a negative consequence. However, according to Kantianism, what she should focus on is why she wants to get the test done, not what would be the outcome. She should focus on the fact that if she gets the tests done right now, she will be better prepared to look after her kids later on in life. Thus for the safety and well being of her kids, she should go and get her tests done. However, she should do it only because she thinks its right and not because someone else is forcing her to do so.

Advertising in Deisgn Essay Example | Topics and Well Written Essays - 750 words

Advertising in Deisgn - Essay Example At the very basic level of effective advertising stands the ability to engage the consumer and capture their interest. In this way, design is one of the fundamentals of how this interest can be engaged and how a â€Å"first impression† of the firm/entity/organization/business in question can be represented (Croft, 2014). As such, firms must realize that the design process is a stage that corners should not be cut and costs should not be saved. The underlying reason for this has to do with the fact that effective design of any advertising piece is ultimately the initial representation and branding for the business or organization in question (Muryjas & Muryjas, 2013). As such, presenting a below quality design will effectively destroy the level of engagement that such a piece of advertising could have otherwise hoped to have achieved within any specific market. Unfortunately, many of the art design studios that are responsible for creating the basic renderings for how advertisi ng will take place are oftentimes somewhat divorced from the process itself. What this creates is a situation in which the nuances of what is being created are oftentimes lost on the designers (Lin & Chin, 2013. For this very reason, more and more advertisers have begun to integrate art design specialists within the very first iterations of advertising/market planning. In such a way, the message of what his being represented can more effectively and clearly be displayed through the designs that are utilized to help sell a given good or service (Matisoff et al., 2014). The congruity of the design is also an element that is oftentimes overlooked (Kwong et al., 2011). Even if the design stage and result is something that is visually appealing, the level to which the design resonates with what is being sold or what is being advertised is the true measurement of success. Instances abound in corporate history in which large multinational firms engaged in extraordinarily expensive